A New Premium Range for Soft Furnishings, Upholstery, Drapes & Cushions.

Bringing fabrics into the space design plan at a later stage is the usual trend. Instead, we like to build around a selection of fabrics that speak to us at the outset. When we see how this completely elevates the original plan, why those fabrics were trying to get our attention becomes clear too.

Chanya Kaur, Founder and Creative Head

As you browse through the fabric and cushion style samples, you can use the interactive Style With feature, which assists you by suggesting other fabric styles that work well with your choice. Now, the daunting task of selecting fabrics or cushions for your home becomes a little less stressful and a lot more fun!

You can also work with the Create My Fabric Board feature. It simply organises all your shortlisted samples together in one place – your fabric board. Think of this board as a ‘digital bird’s eye-view’ on how your selections are shaping up, and helping – or not helping – your design vision.

It would be an equally seamless experience for you at the flagship store in Kala Ghoda. Please do visit and avail the ‘Designer’s Table’ service. The team looks forward to assisting you with just the right fabric recommendations for your home styling needs.

Each home has its own way of blending traditions and modernity and The Pure Concept Home wants patrons to feel comfortable with how the fabrics can be used to tell different design stories.

Theme based collections present these fabrics in versatile splendour. One one hand, they bind textile traditions that have defined the very construction of the fabrics. On the other, they artistically reimagine some special ‘global-local’ culture, or travel inspirations. The end result is very evocative, and provides generous scope for experimentation, no matter what your classic or contemporary preference.